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Why Instagram Reels are a Must for Small Businesses

Table of Contents

Why should you be using Instagram Reels to promote your business?

There’s lots of research out there that shows positive results, but consider just these 3 stats:

  1. The number of users is growing very quickly “…more than 2 billion monthly active users worldwide.” Reported by CNBC
  2. 1 in 2 people have used Instagram to discover new brands. Reported on Hootsuite
  3. Reels are better than TikTok for brands. Reported on Forbes

What is the best way to grow a business on Instagram?

You might be tempted to post engaging photos or try and get as many followers as possible. But more engagement comes from short videos.

An Instagram Reel is a short video, usually 15 to 60 seconds long, that you can post on your feed or on your Stories. These videos are meant to be fun and entertaining, but they can also be used to promote your business. In fact, if you use them correctly, Instagram Reels can help you grow your business in a number of ways.

In this blog post, we will look at why you should use Instagram Reels to grow your business, how to create them, and some tips for making the most out of them.

What is an Instagram Reel and how does it work?

Instagram Reels are a relatively new feature on Instagram that allows you to create short, entertaining videos.

Lots of people use Instagram Reels for fun, to lip-sync or dance or post cute pet tricks, but you can use Reels very effectively to create interest in your business. 

Reels are similar to Stories, but they’re designed to be more shareable and discoverable, and they can be fast and easy to create.

To create a Reel, simply open the Instagram app and tap on the “Reels” tab. Then, choose a video or photo from your camera roll, or capture something new.

Once you’ve selected your content, you can edit it by adding filters, music, or other effects.

When you’re finished, you can share your Reel with your followers or post it to your Instagram Stories.

a cell phone capturing a picture in chicagp

You can also share Reels on other social media platforms, like Facebook and Twitter. Instagram Reels is a fun, easy way to add some personality to your Instagram account.

Why you should use an Instagram Reel to grow your business

Instagram Reels offer businesses a new way to reach out to potential customers in an easy and inexpensive way.

With Reels, businesses can create short, engaging videos that showcase their products or services.

In addition, Reels provide businesses with an opportunity to reach a wider audience through Instagram’s vast network of users.

Perhaps best of all, Instagram Reels is a free tool that any business can use to reach a larger audience and grow their business.

Instagram Reels has quickly become one of the most popular features on the platform. Users enjoy the short, engaging videos that they can easily consume on their lunch break or while waiting in line. What makes these videos so engaging? Part of it has to do with the format. Instagram Reels are generally 15 – 60 seconds, which is just long enough to hold a viewer’s attention without becoming overwhelming.

How to create an Instagram Reel for your business

a little girl hiding her face

Do I have to be in my Reels? I HATE being on camera!

Many people think it’s a good idea for business owners to let their customers see them “in action,” but it’s not required. So: no, you don’t have to be in the Reels you have.

In fact, read our article for 11 Ideas for Reels with You Off-Camera.

It’s not hard to make these short, fun videos on Instagram. They’re a great way to show off your products or services, and they can help you promote your business to a wider audience.

Having a clearly defined brand voice is essential to building a devoted following.

Your brand voice should be evident in everything you post, from your Instagram Reels to the comments you leave on other people’s photos.

If you’re not sure what your brand voice is, take some time to think about the overall tone of your content. What voice will work best for you? What voice will resonate with your market?

Are your Reels sassy and funny? Playfully rude? Conversational?

Once you’ve settled on a tone, make sure you’re consistent with it across all your channels. Your followers will appreciate the clarity, and it will make it easier for them to connect with your brand.

Get started on your Instagram Reel for your business

  1. Choose a catchy title and thumbnail. Your title and thumbnail are the first things people will see when they come across your Instagram Reel, so make sure they’re eye-catching and relevant to your video.
  2. Keep it under 60 seconds. Instagram Reels are meant to be short and sweet, so try to keep your video under 60 seconds. If you can do it in less time, that’s good, too.
  3. Use engaging visuals and audio. Use visuals and audio that will capture people’s attention and make them want to watch your Instagram Reel.
  4. Promote your Instagram Reel. Once you’ve created your Instagram Reel, make sure to promote it on your other social media channels and in your marketing materials. This will help more people see it and learn about your business.

Ideas for Instagram Reels

You can use these over and over. Watch for what works and see what Reels get the most engagement. Don’t be afraid to experiment a bit.

When used effectively, Reels can be a powerful tool for growing your business.

Watch what other people are doing with their Reels

Learn from others.

If you want to make good Instagram Reels, it’s important to pay attention to what’s already working and not-working. Who is successful? Who has duds? What Reels make it? Which ones fail?

Grab ideas! Scroll through the app and find creators who are already making content in your niche. Watch their videos and take note of what you like. What is it about their style that you find appealing? How do they structure their Reels? What kind of topics do they cover?

Ask yourself if you’re glad you watched it. If the answer is yes, why? What makes that Reel a good one? By studying what others are doing right, you can learn how to make your own Instagram Reels more engaging and successful.

If you’re thinking of using Reels to promote your business, don’t try to directly repurpose your current B2B video content. Reels are meant to feel more spontaneous and authentic, so viewers will be turned off if your content feels too polished or sales-y.

Instead, try to create content that fits one of the following categories: educational, workplace lifestyle, or even comedy. There’s bound to be a type of content that works for your brand and resonates with your target audience. With Instagram Reels, you have the opportunity to reach a wider audience and connect with potential customers in a new way – so make the most of it!

Are you familiar with the phrase “time-to-value”? Time-to-value is an important consideration for any content creator, but it’s especially crucial when it comes to Instagram Reels.

Viewers have a very short attention span on the platform, and if they don’t get something out of your video quickly, they’re likely to keep scrolling.

That’s why it’s important to begin your Reels with a strong central idea that will engage viewers from the start.

Ask a question, make a bold statement, or provide a helpful tip that will pique users’ interest and keep them watching. By taking the time to hook your audience from the beginning, you’ll be more likely to create content that they’ll enjoy and remember.

7 tips for making effective Instagram Reels to promote your business

Keep it real: The most successful Instagram Reels are authentic and down-to-earth. Avoid coming across as too salesy or promotional. Instead, focus on giving your followers a behind-the-scenes look at your business or sharing helpful tips and advice related to your industry.

Make them FUN! Instagram Reels are a great way to reach out to potential customers in a lighthearted way. Because they’re quick and easy to consume, they don’t require a lot of commitment from the viewer. Plus, they’re a great way to show off your personality and build rapport with your audience.

When creating Instagram Reels, focus on delivering value without selling. Keep your videos lighthearted and informative, and resist the urge to push your products or services too hard. Instead, let your Reels speak for themselves and build trust with your viewers.

Be creative: Instagram Reel is all about creativity. Think outside the box and come up with creative ways to showcase your products or services. Get creative with your editing and use music, Effects, and other features to make your Reel stand out from the rest.

If you want your Reel to be more popular, then it’s time for some trending audio! Find a song or sound effect that’s going viral right now. If it’s on Instagram, use the save audio feature and then add it to your own Reel.

Tell a story: Use your Reel to tell a story about your brand or product. What makes your business unique? Why should people use your products or services? Share this story in an engaging and creative way.

Keep it engaging: Just like any other social media content, your Instagram Reels should be engaging and interesting. Use creative visuals and audio to capture attention and make your Reel stand out.

Use hashtags: Hashtags are a great way to reach new audiences on Instagram. When creating your Reel, be sure to include relevant hashtags so that people can discover your content. Be careful not to use too many hashtags because they can really ruin the look of your video.

Post your business Reels on LinkedIn and TikTok. Put them up on YouTube shorts. Will they work well on Pinterest? Reuse the same content wherever you find an audience.


Instagram Reels are a great way to promote your business and reach new audiences. Keep these tips in mind as you create Instagram Reels for your business: be authentic, be creative, tell a story, keep it engaging, and use hashtags. By following these tips, you can create successful Instagram Reels that will help grow your business.

If you’re looking to create engaging and successful Instagram Reels for your business, Monomoy Social Media can help. With our expert social media marketing services, we can help you create content that will capture attention and help promote your business to a wider audience. Contact us today to learn more about our services and how we can help you grow your business.

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