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How to Use Your LinkedIn Profile to Get More Business

Use your LinkedIn profile to build an effective marketing network, and grow your business.

LinkedIn is the largest professional online network in the world, and it can be a powerful tool to help grow your business. By having an active and engaging profile, you can attract new customers and clients. LinkedIn also allows you to join relevant groups, which can give you access to potential customers who are interested in what you have to offer.

In this blog post, we’ll show you how to use your LinkedIn profile to get more business. We’ll cover tips on how to optimize your profile, how to engage with others on the platform, and how to share high-quality content. By following these tips, you can maximize your LinkedIn presence and reach new customers.

Understand that LinkedIn is a social network for professionals to connect with other professionals. A business owner can, and should, connect with prospects, strategic partners, referral partners, and other business owners. And once those connections are made, the business owner can decide how to nurture specific connections to grow the relationship.

Charlene Burke, CEO, Search by Burke, LLC

Make the most of your LinkedIn profile

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Make sure your LinkedIn profile is up-to-date and includes key information about your business. Include keywords and phrases throughout your content that will draw people with similar interests.

Imagine you’re going to an important meeting where you’re likely to meet interesting people, people who could help you grow your business. You’d want to look your best, right? And present the most positive image? Would you tell people that you’re doing things now that you stopped doing years ago? Of course not. So be sure your profile is “good looking” and up to date.

Include a professional photo, an engaging headline, and a detailed description of your products or services.

Your LinkedIn picture needs to be reasonably current, not obviously something from another era! Think about what looks “good” to your market… big, wide smiles? Or serious? Make sure you’re the only person in the pic, and that your face takes up most of the shot.

(Speaking of pictures, at the top of the page is a banner image, behind your personal picture. Because of its placement and prominence, it’s a great opportunity to show something impressive.)

Your LinkedIn profile headline should be more than just your job title, it should be a snapshot of what you do and what you’re passionate about. You don’t have a lot of room here, so take your time to craft an interesting headline.

woman working on laptop

Take the time to build out all of the sections: about, experience, education, and skills; each section is a chance to present yourself positively.

Make it more than just a resume, make it a story that paints a picture of who you are, where you’ve been, what you’ve learned, and the value you’ve added along the way.

Lots of people use the LinkedIn search feature, so be sure to include the terms that would help them find you.

A mistake to avoid: don’t sound too jargony. Of course, you want to sound “current,” but you’ll begin to lose people if you use too many buzzwords.

It’s okay to include anecdotes or the names of people who were influential for you. It’s fine to relate small stories that illustrate a point or make you more relatable.

How about the LinkedIn Skills section?

You can list up to 50 skills, so take advantage of this opportunity to showcase your abilities. LinkedIn uses an algorithm that matches you with opportunities, so it’s important to include as many relevant skills as possible.

Don’t be shy about getting LinkedIn Recommendations!

Positive recommendations from LinkedIn connections can give you a boost and help you stand out from the crowd. LinkedIn makes it easy to request recommendations, so take advantage of this feature.

Engage with others

LinkedIn is more than just a platform to showcase your business. It’s also a great place to engage with potential customers and clients, as well as other industry professionals.

If you want to see an impact from LinkedIn, take just a little time each day to contribute.

Join relevant LinkedIn groups, participate in discussions, and comment on posts. Joining LinkedIn groups is an excellent way to meet people in your industry, find out about their interests, and get yourself known. 

Use these forums to ask and answer questions from other members, which will help build your reputation and will help with your networking efforts.

In addition to posting your own ideas, successes, and knowledge, promote the quality content of others in your profession, and over time you’ll begin to get known as someone of value, someone worth following.

By engaging with others, you’ll be able to build relationships and grow your LinkedIn network.

Share high-quality content

LinkedIn is a great platform to share business content.

By sharing helpful blog posts, infographics, and other types of content, you position yourself as an expert in your field, someone worth following and knowing.

Make sure to share content that is relevant to your target audience and that will help them solve their problems.

Post content that people are glad to get!

Post content on a regular basis, and LinkedIn will begin to recognize you as an active user. This, in turn, will result in more people seeing your content in their LinkedIn feed.

When you post content on LinkedIn, always include a catchy headline and a brief description. Use images to make your posts more visually appealing.

If you want even more exposure for your business, LinkedIn also offers paid advertising. LinkedIn Ads are a great way to reach your target audience and grow your business.

You don’t have to write it all yourself! Share and comment on content posted by other people, especially thought leadership posts. Thought leaders are people who share their knowledge with others to spark conversations about topics they’re interested in or expert enough for which could include anything from marketing strategies all way up to science & technology news!

Build up your LinkedIn Connections

Take a little time to regularly send out connection requests. The more connections you get, the more LinkedIn users will see your content in their feed.

LinkedIn also offers several ways to find new connections, including the “People You May Know” feature and LinkedIn groups. Remember, LinkedIn groups are an excellent way to meet new people with similar interests and grow your network.

When sending out connection requests, be yourself and always include a personalized message. LinkedIn users are more likely to accept connection requests that come with a personal note.

Conclusion: you can get more business with the help of a great LinkedIn profile!

LinkedIn is a powerful platform that can help you get more business. By filling out your profile, joining relevant groups, and sharing high-quality content, you can attract new customers and clients to your business. LinkedIn also offers several ways to find new connections, including the “People You May Know” feature and LinkedIn groups. Remember, LinkedIn groups are an excellent way to meet new people with similar interests and grow your network. With these tips, you can put your LinkedIn profile to work for your business.

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