A strategy for growing an audience on social media
I started my contract with Linda on a 2-month trial basis and have now been working with her over two years.
When I first started with Linda, she was only using Facebook and adding in LinkedIn occasionally.
Her posts were sporadic, slightly complicated and had very low reach and engagement. I helped her gain more consistency and come up with a growth strategy.
Her content on many social media sites
Since we began working together, her Facebook has become streamlined and strategic.
We now have a plan that we use to get her content across in a simple and attention-grabbing manner.
This helps us achieve her goals, mainly getting more sales.
Planning social media posts
I plan her posts out each week and post them daily, according to our quarterly plan.
We have more than doubled her Facebook following and her posts are consistently reaching thousands of people – per post.
Fans are regularly and actively commenting and engaging with her content.
Adding social media platforms
We have provided the same consistency and strategy to her LinkedIn account, along with adding Pinterest, Twitter and Instagram to her social strategy.
Her Pinterest account went from a handful of views each month to over half-a-million views each month and has exploded the traffic to her website.
We have just added Twitter and Instagram recently to the strategy and I can’t wait to see where this combination takes us.